About

I’m Kaitlin Goss, the designer and creative mind behind Joy Media Designs.

Design, for me, has always been about more than making things look good—it’s about helping people connect. Over the past two years, I’ve had the privilege of creating work that brings clarity and warmth to higher education, personal businesses, and authors. From billboards that reach thousands across Pennsylvania highways, to a book cover that gave life to an author’s vision, to digital campaigns that build community online, I love shaping visuals that tell a story and serve a purpose.

Professionally, I thrive at the intersection of design and marketing. In my role at South Hills School of Business & Technology, I’ve redesigned and established permanent in-house branding, I’ve produced multi-channel campaigns, designed 30+ billboards, and built digital assets that support enrollment goals. Alongside design, I’ve taken on marketing strategy—integrating email, social, and web, incorporating AI tools to boost efficiency, and learning SEO practices to make web content easier to find and more effective. I believe strong design doesn’t just stand alone—it works hand in hand with smart marketing.

Creatively, I’m passionate about systems and storytelling. I love building brand identities and campaign frameworks that make it easy for teams to stay consistent, while also weaving in the human side—whether that’s highlighting student success, celebrating an author’s debut, or showcasing community events.

As a person, I’m someone who values excellence, kindness, and purpose. My work is fueled not only by skill, but by a heart for helping others share their message clearly and confidently. Outside of design, I find joy in writing faith-based reflections, spending time with my family, and encouraging others through creativity.

At the end of the day, my goal is simple: to use design and marketing to make communication clearer, communities stronger, and stories more impactful.